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Jurnal Manajemen dan Agribisnis

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Published by Institut Pertanian Bogor

ISSN : 16935853 EISSN : 24072524 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).

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Articles 7 Documents

Search results for , issue "Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016" : 7 Documents clear

STRATEGI PENINGKATAN DAYA SAING INDUSTRI FURNITURE ROTAN INDONESIA DI KAWASAN ASEAN DAN TIONGKOK Rudi Eko Setyawan; Henny K Daryanto; Rina Oktaviani
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Competitiveness of a country’s export commodities is one of the indicators used to measure its economic progress. This study aims to analyze the competitiveness of Indonesian rattan furniture in China and the ASEAN region, along with the influencing factors and to conclude appropriate strategies to improve its competitiveness. The analysis was conducted by utilizing Diamond's Porter, Normalized Revealed Comparative Advantage (NRCA), and panel data regression. The results showed that the competitiveness of Indonesian rattan furniture in the ASEAN region and China, in the period of 2001 to 2014, is fluctuated with small level of competitiveness. This notion can be seen from all of the positive NRCA index values. In the Fixed Effects Model (FEM), the independent variables that significantly influence NRCA include the export prices and volumes, global prices of rattan furniture and raw rattan, the number of rattan industries, production of real rattan, production value of rattan, investment of rattan industry, direct labor of rattan industry, interest rate of Bank loans, implementation of ACFTA and violation policy of raw and semi-finished rattan exports. To increase the competitiveness of Indonesian rattan furniture, the government is urged to establish a development or training center for the innovative designs and improvement of quality standard of Indonesian rattan furniture. This is also supported by a guarantee of rattan raw material availability and technological improvement of rattan processing industry. Thus, the third step to perform is the improvement of infrastructure and distribution chain, improvement of market information systems, and strengthening of brand image of rattan furniture in Indonesia.Keywords: competitiveness of rattan furniture, diamond's porter, normalized revealed comparative advantage, fixed effect model ABSTRAKDaya saing komoditas ekspor negara merupakan salah satu indikator yang digunakan untuk mengukur kemajuan ekonomi suatu negara. Penelitian ini bertujuan untuk menganalisis daya saing furniture rotan Indonesia di kawasan ASEAN Tiongkok serta faktor-faktor yang memengaruhinya dan kemudian menyimpulkan strategi yang tepat untuk meningkatkan daya saingnya. Analisis dilakukan dengan menggunakan Diamond’s Porter, Normalized Revealed Comparative Advantage (NRCA) dan regresi data panel. Hasil penelitian menunjukkan bahwa daya saing furniture rotan Indonesia di kawasan ASEAN dan Tiongkok dalam kurun waktu 2001 hingga 2014 berfluktuasi dan sebenarnya masih mempunyai daya saing meskipun kecil, hal ini dapat dilihat dari semua nilai indeks NRCA nilainya positif. Pada Fixed Effect Model (FEM), variabel independen yang berpengaruh signifikan terhadap NRCA adalah harga ekspor, volume ekspor, harga furniture rotan dunia, harga rotan mentah dunia, jumlah perusahaan industri rotan di Indonesia, produksi rotan riil di Indonesia, nilai produksi rotan di Indonesia, investasi industri rotan di Indonesia, tenaga kerja langsung industri rotan, besarnya suku bunga pinjaman Bank, pemberlakuan ACFTA dan kebijakan pelarangan ekspor rotan mentah maupun setengah jadi. Untuk mampu meningkatkan daya saing furniture rotan Indonesia, pemerintah harus mendirikan pusat pengembangan atau pelatihan dan pengembangan desain yang inovatif maupun standart mutu furniture rotan Indonesia. Hal ini juga didukung dengan adanya jaminan ketersediaan bahan baku rotan dan peningkatan teknologi industri pengolahan rotan. Hal ketiga yang perlu dilakukan adalah perbaikan infrastruktur maupun rantai distribusi, perbaikan sistem informasi pasar rotan serta penguatan brand image furniture rotan Indonesia.Kata Kunci: daya saing furniture rotan, diamond’s porter, normalized revealed comparative advantage, fixed effect model

PERAN NILAI UTILITARIAN DAN HEDONIS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN MINUMAN PROBIOTIK Imam Santoso
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The rising standard of living and welfare of the community influences the food consuming pattern. This is signified by an increase in demand for probiotics as a functional beverage. This study aims to analyze the role of utilitarian and hedonic attitudes towards customer satisfaction and loyalty. Non-probability and purposive sampling were utilized as the sampling techniques of this study. There were 100 respondents in total participated in the study. The criteria of respondents were ages of 18 and older and consumers of brand X of probiotics beverage for at least twice a month. The data were processed by using the Partial Least Square (PLS). The results showed that the utilitarian value has a significant effect on satisfaction and customer loyalty, while the hedonic one affects customer satisfaction and loyalty. The results of this research also showed that satisfaction has an influence on customer loyalty.Keywords: hedonic, satisfaction, loyalty, probiotics, utilitarian, PLSABSTRAKMeningkatnya taraf hidup dan kesejahteraan masyarakat berpengaruh terhadap pola konsumen pangan. Hal ini ditandai dengan meningkatnya permintaan minuman probiotik sebagai minuman fungsional. Penelitian ini bertujuan menganalisis peran utilitarian dan sikap hedonis terhadap kepuasan dan loyalitas konsumen. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Jumlah responden sebanyak 100 orang. Kriteria responden adalah penduduk dengan usia 18 tahun ke atas dan mengkonsumsi minuman probiotik merk X minimal dua kali dalam sebulan. Data diolah menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan utilitarian berpengaruh signifikan terhadap kepuasan maupun terhadap loyalitas konsumen. Nilai hedonis berpengaruh terhadap kepuasan konsumen dan juga berpengaruh terhadap loyalitas. Hasil riset ini juga menunjukkan bahwa kepuasan berpengaruh terhadap loyalitas konsumen.Kata kunci: hedonis, kepuasan, loyalitas, probiotik, utilitarian, PLS

MOTIVASI, SIKAP, DAN INTENSI PENGGUNA MEDIA SOSIAL PADA KAMPANYE STOP ILLEGAL FISHING La Moriansyah
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Social media is commonly used to promote social campaigns, one of which is Stop Illegal Fishing campaign. To achieve success in this campaign, some conditions have to be fulfilled i.e. positive attitudes of the social media users toward the campaigns and high intentions to provide recommendations (word of mouth) to others. This study was conducted to analyze types of motivations affecting attitudes of users towards social campaigns (stop illegal fishing) in social media. In addition, it also analyzed the influence of attitudes on users’ intentions in performing WOM. The method utilized to meet the objectives was Partial Least Square. The results showed that users’ motivation in using social media and towards the campaign messages are perceived to have significantly a positive effect on the attitude towards social campaigns in social media. Besides, the increase in the intention to perform WOM is positively influenced by the attitudes of social media users. There are differences identified in the motivation that affect the attitudes of social media users towards campaign of the two groups i.e. the social media users who have never seen the Stop Illegal Fishing campaign (151 samples) and those who have seen the campaign in social media. Keywords: motivation, attitude, word of mouth, user experience, uses and gratification theory, digital campaigns, social campaigns, stop illegal fishingABSTRAKMedia sosial sering digunakan untuk mempromosikan kampanye sosial, contohnya adalah kampanye Stop Illegal Fishing. Untuk meraih kesuksesan pada kampanye ini, beberapa hal yang harus diraih adalah sikap positif pengguna media sosial terhadap kampanye dan intensi yang tinggi untuk memberikan rekomendasi (word of mouth) kepada orang lain. Penelitian ini dilakukan untuk menganalisis motivasi pengguna apa saja yang memengaruhi sikap pengguna media sosial terhadap kampanye sosial (stop illegal fishing) di media sosial. Selain itu menganalisis sikap pengguna berpengaruh pada intensi pengguna untuk melakukan WOM. Metode yang digunakan untuk menjawab tujuan adalah dengan metode Partial Least Square. Hasil penelitian menunjukkan motivasi pengguna untuk menggunakan media sosial dan terhadap pesan kampanye terbukti secara signifikan berpengaruh positif pada sikap pengguna terhadap kampanye sosial di media sosial. Selain itu peningkatan intensi untuk memberi WOM dipengaruhi secara positif oleh sikap pengguna media sosial. Terdapat perbedaan motivasi yang memengaruhi sikap pengguna media sosial terhadap kampanye pada dua kategori kelompok, yaitu pengguna media sosial yang belum pernah (151 sampel) dan pengguna media sosial yang pernah melihat kampanye Stop Illegal Fishing di media sosial. Kata kunci: motivasi, sikap, word of mouth, pengalaman pengguna, teori uses & gratification, kampanye digital, kampanye sosial, stop illegal fishing

PENGARUH LIKUIDITAS MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN SEKTOR PERUNGGASAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Cosmas A.I. Wardojo; Lukytawati Anggraeni; Hendro Sasongko
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Working capital management is one of the most frequently discussed topics in researches, for companies attempt to obtain liquidity and operational efficiency in managing their working capital. Hence, this study aimed to analyze the company profitability and capital policy influences performed by the poultry sector company towards company profitability in the same period. The method in the study was a panel regression by adopting Ordinary Least Square estimation method and by using fixed effects in reference to Chow test results. Classic assumption test and Goodness of Fit Tests were also conducted to examine the selected models. The results showed that the components of cash conversion cycle and net trade cycle have significant positive effects on profitability, enabling the industry to increase profits by effectively managing each part of net working capital.Keywords: cash conversion cycle, net working capital, net trade cycle, profitability, working capital management, ordinary least squareABSTRAKManajemen modal kerja merupakan topik yang paling sering didiskusikan dalam penelitian, perusahaan berusaha mendapatkan likuiditas dan efisiensi operasional dalam mengelola modal kerja mereka. Penelitian ini bertujuan menganalisis profitabilitas perusahaan dan pengaruh kebijakan modal kerja yang dilakukan oleh perusahaan disektor perunggasan terhadap profitabilitas perusahaan dalam kurun waktu yang sama. Metode yang digunakan adalah regresi panel dengan metode pendugaan Ordinary Least Square menggunakan efek tetap berdasarkan hasil uji Chow. Uji asumsi klasik dan Goodness of Fit Uji juga telah dilakukan untuk menguji model yang terpilih. Hasil penelitian menunjukkan bahwa konversi kas komponen siklus dan siklus perdagangan bersih berpengaruh positif signifikan terhadap profitabilitas, sehingga industri dapat meningkatkan keuntungan dengan mengelola secara efektif setiap bagian dari modal kerja bersih.Kata kunci: siklus konversi kas, modal kerja bersih, net trade cycle, profitabilitas, pengelolaan modal kerja, ordinary least square.

PENDEKATAN BUDAYA KERJA UNTUK MENGURANGI KETIDAKSELARASAN ANTAR DIVISI PADA BATIK BOGOR TRADISIKU Lisha Luthfiana Fajri; Syamsul Maarif; Ujang Sumarwan
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Organization or company conformity is a degree of collaboration among the structure, strategy, and culture. Thus, culture is classified into the following four aspects i.e. family (clan), innovative creation (adhocracy), hierarchy, and the market. This study intended to validate whether the power relationship and leadership can become catalysts to accelerate the formation of organizational uniformity. Hence, this study also aimed to identify the organizational culture approach suitable to be applied in Bogor Batik Tradisiku in order to reduce the unconformity occurring among divisions, observe the cultural influence, relationship strength and leaderships toward conformity, and to explain them through the managerial implications. These causal relationships were analyzed by utilizing Structural Equation Modelling (SEM) with Partial Least Squares (PLS) approach to perform the level-two confirmatory factor analysis. The results showed that Bogor Batik Tradisiku is urged to implement the organizational culture approach of Adhocracy to replace the clan which was supported by an appropriate leadership style to accelerate the presence of company conformity.Keywords: conformity, company culture, power relationship, leadership, SEM, PLSABSTRAKKeselarasan organisasi atau perusahaan adalah derajat kolaborasi antara struktur, strategi, dan budaya. Selanjutnya, budaya akan dibagi ke dalam empat aspek, yaitu aspek kekeluargaan (clan), kreasi inovasi (Adhocracy), hierarki (hierarchy), dan pasar (market). Kemudian, penelitian ini akan membuktikan apakah kekuatan pertalian (Power Relationship) dan kepemimpinan (Leadership) dapat menjadi katalis yang mempercepat terbentuknya keselarasan organisasi. Penelitian ini bertujuan mencari jenis pendekatan budaya kerja yang cocok untuk diterapkan di Batik Bogor Tradisiku untuk mengurangi terjadinya ketidakselarasan antar divisi, melihat pengaruh dari budaya, kekuatan pertalian, dan kepemimpinan terhadap keselarasan dan menjelaskan melalui implikasi manajerial. Hubungan sebab akibat ini dianalisis menggunakan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Squares (PLS) untuk confirmatory factor analysis tingkat dua. Hasil penelitian menunjukkan bahwa Batik Bogor Tradisiku perlu melakukan pendekatan budaya kerja Adhocracy untuk menggantikan clan, dan didukung dengan leadership style yang tepat akan mempercepat terciptanya keselarasan dalam perusahaan.Kata kunci: keselarasan, budaya perusahaan, kekuatan pertalian, kepemimpinan, SEM, PLS

PARIWISATA KREATIF DAN KEGIATAN EKSTRAKURIKULER BERBASIS BAMBU DALAM PENGEMBANGAN MODEL BISNIS CV SURATIN BAMBOO Dewa Ayu Tenara Kardinia Cidhy; Lukman M. Baga; Setiadi Djohar
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objective of this study was to design a prototype of a future business model which would be adopted to achieve balance between the aspects of new business opportunities and competitive advantages of CV Suratin Bamboo. The analytical method utilized in the study was the business model canvas approach (BMC) supported by the blue ocean strategy and SWOT. The results revealed that through this business model development, bamboo workshop is expected to provide information regarding bamboo derived products, raise awareness of preserving the indigenous bamboo culture, increase sense of belonging to domestic products, as well as become the primary support of innovation and ideas in constructing Indonesia as a nation. Meanwhile, for businesses actors, besides increasing revenue, conducting bamboo workshops is expected to increase the company growths for the long term. The opportunity to maneuver in the development of bamboo-based business model demonstrates that bamboo business with high quality products has both tangible and intangible potentials to be developed further.Keywords: bamboo, blue ocean strategy, business model canvas, creative tourism, extracurricularABSTRAKTujuan penelitian ini adalah merancang prototype model bisnis masa depan yang akan digunakan untuk menemukan keseimbangan antara aspek peluang bisnis yang baru dan aspek keuntungan kompetitif CV Suratin Bamboo. Metode analisis yang digunakan adalah dengan pendekatan kanvas model bisnis (BMC) dilengkapi dengan blue ocean strategy serta SWOT. Hasil penelitian menunjukkan melalui pengembangan model bisnis ini, pelatihan bambu diharapkan mampu memberikan informasi tentang produk turunan bambu, meningkatkan kesadaran melestarikan kearifan lokal budaya bambu, meningkatkan rasa cinta produk dalam negeri, serta menjadi pendorong lahirnya inovasi dan gagasan yang membangun bangsa Indonesia. Sementara bagi pelaku usaha, selain peningkatan revenue, pelatihan bambu diharapkan mampu meningkatkan pertumbuhan perusahaan untuk jangka panjang. Peluang bermanuver dalam pengembangan model bisnis berbasis bambu menunjukkan bahwa bisnis bambu dengan produk yang baik bersifat tangible dan intangible sangat potensial untuk terus dikembangkan. Kata kunci: bambu, blue ocean strategy, kanvas model bisnis, pariwisata kreatif, ekstrakurikuler

PENGEMBANGAN AGRIBISNIS SEBAGAI STRATEGI PENANGGULANGAN KEMISKINAN DI PERDESAAN Akhmadi Akhmadi; Hermanto Siregar; M Parulian Hutagaol
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Agribusiness and Rural Entrepreneurship Development Program (PUAP) is one of the poverty reduction programs in rural areas under the coordination of the National Program for Community Empowerment. PUAP program provides capital assistances for farmer group members i.e. land owning farmers, tenant farmers, farm laborers, and farm households coordinated by the Joint Farmers Group. The objective of this study was to formulate the best strategy to overcome poverty in rural areas. The analytical methods utilized in this were Double Difference and Quantitative Strategic Planning Matrix (QSPM) analyses. The results showed that PUAP program has a significant impact on an increase in rice production per hectare and in income of farmers in Jati village respectively reaching up to 641.14 kg and Rp 878.358 larger than those in Jamali village in which PUAP program was not applied. Thus, QSPM analysis was carried out by an elaboration of eight key strategies with internal and external strategic factors to achieve the best strategy. The calculation result of Total Attractiveness Scores (TAS) showed that the strategy to strengthen human resources and institutional farmers through a special education program for agribusiness management development for farmers is perceived to be the most efficient strategy.Keywords: poverty, rural, PUAP, TAS, QSPMABSTRAKProgram Pengembangan Usaha Agribisnis Perdesaan (PUAP) merupakan salah satu program pengurangan kemiskinan di perdesaan di bawah koordinasi Program Nasional Pemberdayaan Masyarakat Mandiri sebagai program pemberdayaan masyarakat. Program PUAP memberikan bantuan modal usaha bagi petani anggota kelompok tani, baik petani pemilik, petani penggarap, buruh tani, maupun rumahtangga tani yang dikoordinasikan oleh Gabungan Kelompok Tani. Tujuan penelitian ini adalah untuk memformulasikan strategi terbaik penanggulangan kemiskinan di perdesaan. Metode analisis dalam pnelitian ini menggunakan analisis Double Difference dan analisis Quantitative Strategic Planning Matrix (QSPM). Hasilnya menunjukkan bahwa program PUAP telah memberikan dampak signifikan terhadap peningkatan produksi padi per hektar dan pendapatan petani di Desa Jati masing-masing sebesar 641,14 kg dan Rp878.358 lebih besar dibandingkan dengan produksi padi dan pendapatan petani di Desa Jamali yang tidak menerima Program PUAP. Hasil analisis QSPM, yaitu dengan mengelaborasikan delapan strategi kunci tersebut dengan faktor-faktor strategis internal dan eksternal untuk mendapatkan strategi yang terbaik. Hasil perhitungan Total Attractiveness Scores (TAS) menunjukkan bahwa strategi penguatan sumberdaya manusia dan kelembagaan petani melalui program pendidikan khusus pengembangan manajemen agribisnis bagi petani adalah strategi yang terbaik. Kata kunci: kemiskinan, perdesaan, PUAP, TAS, QSPM

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